Your Hand on the World’s Pulse

So many people are inundated with the crises of the world that it’s hard to know how to act, how to help, or how to participate in the dialogue. There are so many concerns worth attention, but where can that activism start? Where does someone go to add their voice to the cause, whatever it may be?

Who is Avaaz?
In short, Avaaz is a launching pad of activism. They have created a comprehensive location for people to seek out those issues that gnaw at their peaceful moments. Since its conception in 2007, they have taken action for, or in some cases against, over 300 million agendas. From animal rights to climate change to policy support or rebuke, they seek to bring a collective to the arena because in many cases, strength is in numbers. Their “action” includes things like raising money, getting petitions signed, and calling, emailing, or reaching out to political leaders. They do whatever is needed to be done to see successful completion of a directive. Most importantly, Avaaz connects people who have the same goals.

Avaaz seeks to triage moments of crisis and cultivate productivity and action in the wake of potential disaster. Again, with a core ethos in unity, they seek to create change and give access to people that wish to participate.

What has Avaaz done?
In short, a lot. Recently, however, they launched a petition in the wake of President Trump’s plan to ban Muslim refugees and immigrants. This particular petition procured more than 4 million signatures in dissent of his proposed policy. Slightly more distant in the past, Avaaz curated the Global People’s Climate March in 2014. This march was an effort to bring awareness to the dangers and pressing trepidation of climate change. Participation occurred all over the world by the hundreds of thousands. Because Avaaz provides a pivot point for activism, globally millions can unite and act.


For some, the issues that invade and cloak the world are so vast and varied that it feels impossible to help. Avaaz provides a place for the distressed to rally and organize. They provide the resources and relationships to make ideas actionable and agendas concrete.


How Avaaz uses online technology to create positive social change


The activist network Avaaz has been using online technology to create positive social change since its inception back in 2007. In the last ten years, the organization has become so good at it, it can easily motivate millions of members to sign online petitions in just a few days.

How does it do it? What model has it emulated from the beginning to ensure its success?

The Move On model — Avaaz founder Ricken Patel used to volunteer at the public policy advocacy organization Move On. From them he learned all about online technology and how it can be used effectively to recruit and encourage activists around the world.

When Patel founded Avaaz, he implemented the Move On model as he knew it would work with any organization. Since then, Avaaz has also collaborated with Move On and British political activist organization 38 Degrees on similar Internet-based campaigns using the online tools all three organizations use with great success.

The Move On model includes online petitions, and contacting members via email about upcoming actions and issues that need to be acted upon. It includes media campaigns that target influential members of the news media, and inform them about the relevant information behind a new issue.

Avaaz has also used the Move On model to set up teams of campaigners in more than 30 countries. These campaigners monitor local issues, set up protests, demonstrations and sit-ins and kick off e-mail-your-leader campaigns.

How effective has online technology been for Avaaz? — The model of online activism has been so successful for Avaaz, it has allowed them to recruit more than 44 million members in less than 10 years.

The model has also helped them have a positive impact on more than 2,750 local, national and international issues, and allowed them to get a huge amount of coverage in news media all over the world.

Avaaz As A Global Leader In Activism

Avaaz is an online global activism website that was developed in the U.S. and launched January 2007. The name of the website stems from the Persian word for “voice” and was chosen because many similar words in other languages exist.
The purpose is Avaaz is to collect like minded ideologists from around the world and bridge the gap between the world that we have and the world that we want. This is accomplished by emails and online petitions as well as raising money and awareness for causes around the globe.
The activism site has over 44 million members all over the world and has won victories against Monsanto, given millions of dollars to those in need after disasters and attacks as well as members opening up their homes to refugees.
Because Avaaz is aimed to connect people from all over the world, it is available in 17 different languages. The site highlights accomplishments by year, so aspiring members can view what the group has accomplished so far. There is a link to create a petition on the home page, so users can start their own movement. There is also a media tab in which visitors to the website can read articles about projects and problems all over the world. Also, the site includes a donation tab that funds the work that this non-profit does.
Avaaz aims to bring people together by changing the world that we all share. It is an online community with real world impact and continues to grow and inspire each and every day.
For more information follow Avaaz on Twitter.